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  • Writer's pictureDrew Schettler

Video Marketing Stats that can't be ignored in 2023

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82% of all global internet traffic is video content and people are twice as likely to share videos over any other form of content. This is where the people are and this is what they’re sharing. But it’s also more digestible.

95% of customers say they retain information conveyed in video compared to 10% of those who prefer information through text.

What about sales and marketing? Well, 9 out of 10 marketers say that video has helped them generate leads and nearly 89% of people say watching a video has convinced them to buy a product or service

When it comes to website traffic, Having a video on your landing page increases conversions by 80%, which also improves your search ranking.

Lastly, 91% of people say they want to see more online videos from brands in 2023. So what video strategies do you have implemented today to fulfill this expectation? These are video marketing stats that can't be ignored in 2023.


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