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  • Writer's pictureDrew Schettler

Get the most mileage out of your video marketing budget

Watch on YouTube: https://youtube.com/shorts/CNBqhzaafWk


Get the most mileage out of your video marketing budget


There's two important keys.


One, shoot all of your content at one time. The highest cost to a production team is shooting. So we recommend scheduling a media day monthly or quarterly where you can shoot all your video content within 1-2 days.


Secondly, plan to repurpose video content. For example, if you shoot a brand anthem video that includes snippets of customer testimonials, a product overview, a company values.


All of these can be repurposed to be a stand alone video for your website or social media. So while you may be getting a 3 min brand video, you really have 5-8 videos already shot and ready to be edited.


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