Watch on YouTube: https://youtube.com/shorts/ykQfUH3pJpk
Create a Story Not a Video
While you may be interested in just posting a professionally filmed video online and call it a day don't neglect the story of your brand.
Believe it or not people want to connect and empathize with the vision and values of your company. If you come across like you're just selling them something in exchange for their money, they will turn you off all together, but by creating a story arc with your company as the hero and the problem you're trying to solve as the villain you can easily win over the hearts of your potential clients.
Don't forget it's not about collecting data and filling out a spreadsheet, marketing is the business of building a trustworthy relationship with people.
So make videos that tell a story!