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  • Writer's pictureDrew Schettler

A quick guide to short form video content

Watch on YouTube:

1. Make it relatable and shareable.

If it's not interesting no one's watching

2. Have a hook.

Captivate your audience in the first 3 seconds of the short form video content.

3. Add value to your audience instead of asking for it.

They don't want a sales pitch of your business, they want to know how you can help them.

4. Make it short.

While the ideal length is 10-30 seconds if it's captivating enough you can get by with a longer video.

5. Shoot your video in a vertical aspect ratio


6. Use captions and make sure you have good sounding audio.

And lastly, if you can include music that is a major plus. There's a much higher retention with captivating music.

There you have it. A quick guide to short form video content.


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